MY MACROS
GRAPHIC DESIGN, BRAND DESIGN, DIGITAL ILLUSTRATION
LOGO design for a HEALTHY SNACKING brand with the mission to guide PEOPLE to eat the right macros.
Design Brief
A well-designed healthy snack logo is an important aspect of any food-related business that is committed to promoting a healthy lifestyle. It should be simple, visually appealing, and immediately recognizable, while also conveying the brand's values and commitment to providing high-quality, healthy snack options.
Snacks have always been an integral part of our daily routine, and they provide a quick source of energy when we are on the go. However, with the growing awareness about health and wellness, people are now more conscious about what they eat and are constantly looking for healthier snack options.
For My Macros the focus was to create a logo that showcases the company’s value of promoting healthy eating by focusing on the intake of one’s macros during the day and fulfilling that need with both a fun yet serious aesthetic.
The My Macros logo not only promotes the brand but also conveys a sense of health and well-being. It should be simple, visually appealing, and immediately recognizable. The logo should aim to convey the message of healthy snacking in a creative and effective way.
The Challenge
When designing the My Macros logo, it was crucial to consider the target audience. The logo was designed to appeal to the health-conscious consumer who is looking for a nutritious and delicious snack packed with protein. The design was focused to reflect the brand's values, mission, and philosophy. It represents the company's commitment to providing a high-quality, healthy snack that is both tasty and good for your body.
The Strategy
The Solution
We focused on creating a visually appealing logo that is memorable and easily recognizable. The logo enforces the central idea of focusing on your macros - visually highlighted through the 3-Triangle central design - which is a visual representation of a balanced and nutritious diet. This imagery allows the viewer to easily remember and helps build brand recognition and customer loyalty. Furthermore, the logo was designed to be versatile to be used across a variety of marketing materials, with a focus on product packaging, promotional materials, and social media platforms.
