ART XO
GRAPHIC DESIGN, PUBLICATION DESIGN, EXPERIENCE DESIGN
PUBLICATION design AND PRODUCTION for BOSTON UNIVERSITY TITLED ART XO with the mission to guide NEW DESIGNERS ON USING PRINCIPLES OF GRAPHIC DESIGN VIA THE MEDIUM OF A PUBLICATION CREATED THROUGH ANALOG AND DIGITAL ELEMENTS.
Design Brief
ART - XO: A publication on the 7 principles of graphic design is a valuable resource for anyone interested in the field of graphic design. By providing a comprehensive overview of these essential design principles and showing readers how to apply them effectively in their own work, this publication helps designers of all levels to create more visually appealing and effective designs.
Graphic design is an essential component of modern society, influencing everything from advertising to web design to book covers. However, creating effective and visually appealing designs requires an understanding of the fundamental principles of graphic design. A publication on the 7 principles of graphic design would be a valuable resource for designers of all levels, from beginners to seasoned professionals.
The Challenge
The publication is organized into seven parts, each exploring one crucial graphic design principle in depth.
The first section focuses on the principle of balance, discussing the different types of balance and how they can be used to create visually appealing designs.
The second covers contrast, explaining how using contrasting elements can create visual interest and draw the viewer's attention to specific parts of a design.
The third chapter focuses on emphasis, explaining how designers can use various techniques such as color, size, and placement to highlight important elements and create a hierarchy of information.
The fourth chapter would explore unity, discussing how consistent use of fonts, colors, and imagery can tie a design together and create a cohesive visual identity.
The fifth is on alignment, explaining how proper alignment can make a design look organized and easy to read.
The sixth discusses repetition, explaining how repeating certain design elements can create a sense of consistency and reinforce brand identity.
The seventh covers the principle of white space, explaining how the use of negative space can give a design room to breathe and help important elements stand out.
The Strategy
The Solution
By applying these principles, designers can create effective designs that communicate their intended message in a clear and impactful way. To do this analog and digital designs were created
To create the analog designs for the graphical and typographical elements of the publication primary sources ranging from magazines were used. These resources were used to create analog individual graphic design artworks.
Digital graphic and typographic elements were drafted by combining the same primary sources with digital design software in the Adobe Creative Suite, resulting in a large array of graphic designs.
The amalgamation of these graphics whilst combining design concepts resulted in the final publication.
Overall, the principles of graphic design are essential tools for designers to create effective and engaging visual content, whether it's for posters, websites, logos, or any other type of graphic design project.
