PROTEIN STORE
EXPERIENCE DESIGN, INTERFACE DESIGN, VISUAL IDENTITY
USER EXPERIENCE, INTERFACE, AND VISUAL IDENTITY design for CLEAN DINING brand PROTEIN STORE, with the GOAL TO PROVIDE CUSTOMERS WITH HEALTHY HIGH PROTEIN MEALS.
Design Brief
Developing a strong visual identity for the Protein Store mobile site was an essential part of its overall user experience strategy. By conducting research, designing a modern and health-focused aesthetic, and implementing the visual identity across all its digital channels, we were able to create a visual identity that resonated with the target audience and reinforced the restaurant's commitment to healthy, sustainable food. The result was increased customer engagement, brand recognition, and loyalty.
To build the mobile application user experience and interface and visually aesthetic design for the Protein Store - a cloud kitchen and healthy food snack store. The main aim of the design is to create a unique, passionate, and healthy identity, resonates with current and future customers.
The Challenge
We began the design process by researching the target audience and the competition. We started by analyzing the existing competition to identify common themes and trends. We conducted surveys and interviews with potential customers to understand their preferences and expectations for the new application.
Design: Based on our research findings, we developed a visual identity that was modern, fresh, and health-focused. We used a color palette of reds and blues to convey a sense of freshness and vitality and included images of fresh, wholesome ingredients to highlight the restaurant's commitment to healthy, sustainable food.
Typography: We selected a clean, modern, and slightly edgy font for the website's headlines and body text, with a focus on legibility and readability. The font was chosen to complement the overall visual identity of the website and reinforce the restaurant's health-focused philosophy.
Imagery: We used high-quality, professional images of the restaurant's food and ingredients to showcase the quality and freshness of the menu.
Implementation: Once the visual identity was finalized, we implemented it across the website, including the logo, color scheme, typography, and imagery. We also developed guidelines for the use of the visual identity, to ensure consistency across all marketing materials and channels.
The Strategy
The Solution
The visual identity of the health food restaurant website was well-received by customers, who praised its modern, fresh, and health-focused aesthetic. The website's visual identity also helped to differentiate the restaurant from its competitors and reinforced its commitment to healthy, sustainable food. The restaurant saw an increase in website traffic and engagement, as well as a boost in brand recognition and loyalty.
